May 13, 2019
Is your business satisfied with its current website and its online presence? The answer to that question may range from "I think so," all the way down to "I have no idea," or even "Definitely not." If you find yourself on the latter end of that scale, it may be time to call on a website design and digital marketing agency to assist in your online marketing needs.
Companies with internal marketing and development teams, or a lack of such teams, may not have the time, expertise or development skills in order to design a website that truly stands out from the competition. Meanwhile, website design agencies have the years of experience and talent to boost your company and your goals to the next level. For example, VIVIDSITES, which is located in St. Louis, Missouri, maintains over 20 years of website development and digital marketing experience.
Below are five key reasons why establishing a relationship with a web design agency might be the best move your company can make to grow a stronger online reputation.
Does your website look exactly like your competitors' websites? Does it have a cookie-cutter feel that looks overly plain and could be easily duplicated? Are you achieving your online goals? If you don't feel confident answering any of those questions with your current website, you might be turning away potential customers.
Your website should be specifically designed to meet your exact needs. Unlike do-it-yourself tools and platforms, a custom website will allow for greater flexibility and management of your content. A custom website design built by a web design agency can be tailored to focus on your specific objectives and user experiences, including e-commerce sales, online form submissions or even a push for more walk-in customers.
Technology is continually evolving at a rapid pace. If your website was built several years ago or with outdated programs and systems, it might be time for an upgrade. Using the latest technology and design philosophies can increase your website's conversion rate, improve your search engine rankings and even strengthen your brand.
Google's recent push to mobile-first indexing, their evaluation that ranks a website solely on its appearance and experience on mobile devices, reinforces the fact that websites have to keep up with changing industry trends. From the front-end appearance to the back-end databases, your website should be staying current with the latest and best practices.
Google and the various search engines routinely tinker and adjust their search engine algorithms to improve their search results for their users. This means that what worked for search engine optimization (SEO) several years ago may no longer be the best approach today. A website design agency can evaluate your current website and spot areas that can be adjusted in order to improve in the eyes of the search engines.
By the same token, developing a new responsive website loaded with high-quality content can go a long way to correct previous SEO mistakes and give your company a fresh start on Google. This can be a massive undertaking that can be made more convenient by looking to external help.
Your website is a living entity that needs constant attention. From outdated plugins to patching potential vulnerabilities, your website needs consistent maintenance in order to keep it running smoothly. That may sound overwhelming if you already wear a lot of hats at your company and don't have enough time for what's currently on your plate.
VIVIDSITES offers specific maintenance plans for its websites that can take the stress and pressure off of its clients. Let us take over the back-end maintenance while you focus on the other items on your task list.
Hiring internal developers and a digital marketing staff can be extremely expensive. It can also take a significant amount of time to assemble a group capable of high-end website production. How often has a project at your company taken weeks instead of days or even years instead of months? That won't be the case when you hire a website design agency who can allocate the time and resources to complete your website quickly and efficiently.
Just how fast can a website design agency turn your project around? Contact us today to find out.
